Animated banner art
New rendering technology is allowing us to make objects look more and more realistic with exacting perfection in lighting and reflections.
I was particularly happy with the realism I created in all the drone renderings which were used from everything from instructions to the packaging to the website and all marketing touchpoints.
I supported the product design team with creating deco options for the drones. It was a fun challenge given the complex curves.
In the render above, the use of varying textures of the plastic break up the body and give a sophisticated look without extra deco cost.
Working on the interface was so fun and since I am a huge game nerd, I had tons of personal reference to pull from for inspiration. Utilizing color sparingly and strategically, we focus the user's attention on the critical information needed for the pilot at that moment. The app, beacons and satelite triangulate the specific speed, position and location of your hover racer in relation to the track, counting laps and lap times.