With limited TV advertising, Mebo relied on a viral push as well as a well designed packaging that could illustrate the value and all the features while still looking clean and modern. We met in the middle with a strong read and a few supporting assets to sell the full value of the product. The marketing directive on the original Mebo was a modern day assitant, decked in all white with neutral blue accent he did ok. With Mebo 2.0 we added a little more edge, with it's red glowing eye and all blacked out, Mebo eminated stealthy spy robot.
MEBO DID IT! There's no limit to what you and Mebo can accomplish. His fully articulated arm with pinching claw can grab things securely and bring them to you all while being seen FPV through the Mebo app on your phone
Identity, 3D renderings, special effects, retouching and package design.
Mebo was a challenge of storytelling. The original Mebo is white and inspirational ala Apple,
compared to Mebo 2.0, which is more stealth and mischievous with his recording option.
Dark packaging was used to complete the story.
Everything Mebo sees streams straight to your phone in 720p high definition. Take pictures or record videos to post and share online!
With all-terrain tread drive and intuitive steering controls, Mebo can go nearly anywhere you send him!
With four different points of articulation and the ability to spin through three hundred and sixty degrees in place, Mebo can grasp, lift, and carry anything you set his mind to. There's even a flashlight on Mebo's arm that you can control remotely. You really have to get into the details before you can distill the important goodies to highlight.
After play testing we found kids like doing mischievous things as much if not more with Mebo than we had initially anticipated. To address this finding, we made Mebo 2 into a spy robot with a menacing glowing red eye. Combing photography, renderings and some stock photography I pulled together all the working assets needed for the launch of Mebo.