I spearheaded the branding and visual identity for Mebo and Mebo 2.0, transforming innovative remote-controlled robots into household names. My responsibilities included designing eye-catching packaging that stands out on shelves, crafting a cohesive brand narrative, and producing high-quality assets through photography and 3D rendering. By emphasizing the robots' cutting-edge features and interactive capabilities, I ensured a compelling brand presence that resonates with tech enthusiasts and families alike. My work not only elevated the product's appeal but also solidified its market position.
MEBO DID IT! There's no limit to what you and Mebo can accomplish. His fully articulated arm with pinching claw can grab things securely and bring them to you all while being seen FPV through the Mebo app on your phone.
Everything Mebo sees streams straight to your phone in 720p high definition. Take pictures or r​ecord videos to post and share online!
With all-terrain tread​ drive and intuitive steering controls, Mebo can go nearly anywhere you send him!
With four different points of articulation and the ability to spin through three hundred and sixty degrees in place, Mebo can grasp, lift, and carry anything you set his mind to. There's even a flashlight on Mebo's arm that you can control remotely. This like most Skyrocket Toys, had tons of features to call out and prioritize for the customer to appreciate the value without being overwhelmed with information. It took breaking the communication down into bite sized parts with a system holding it all together in a seamless way that reflected the abilities of Mebo.
After play testing we found kids like doing mischievous things, as much if not more with Mebo than we had initially anticipated. To address this finding, we made Mebo 2.0 into a spy robot with a menacing glowing red eye.
Working with my Creative Director at Skyrocket and an outside developer agency, I created all the assets for the website.
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