My responsibilities included designing eye-catching packaging that stands out on shelves, crafting a cohesive brand narrative, and producing high-quality assets through photography and 3D rendering. By emphasizing the robots' cutting-edge features and interactive capabilities, I ensured a compelling brand presence that resonates with tech enthusiasts and families alike. My work not only elevated the product's appeal but also solidified its market position.
Being up to date with the latest in rendering technology and techniques is at the forefront of my strengths while utilizing the right tools for the right effect. With twenty years of toy packaging experience, I can create many different aesthetics and rendering is just the latest in my set of tools, to create those aesthetics.
Rendering for packaging features and instructions require good contrast and a clear communication of the form for easy recognition. This is achieved with lighting and composition.
Working on identity, packaging, showrooms, marketing and social met articulating visual messages in different tones and formats. Mastering all in a cohesive manner is paramount to a strong brand presence.
Working with an outside developer agency, in collaboration with my Creative Director, created all the assets for the website.
Visit Mebo WebsiteWas the campaign leading the mischievous robot's own website and social channel.
Visit Mebo Website