As a team member at tag, we were tasked to create a physical mailer to drive traffic to facebook rewards online portal. I developed the concept and dieline for the pop-up store that pops-up when you open the page and folds down flat when yuou close it. I also laid out the other items in the kit. It included a shelf wobbler, the terminal wobbler tag, a window cling..
I modeled and textured the whole kit all laid out in 3D to show the client all the value the customer will be receiving as well as the strategy for which items we selected and how cohesive it all looks. Simultaneously, our team developed a small business welcome kit for Instagram as well.
Instagram's goal was to help it's small business clients to engage more with their customers and thus the platform by jump starting content creation which has been a hurdle for small to mid sized businesses navigating the social media landscape.