As a Senior Designer at Tag, I was tasked to create a physical pop up for the facebook mailer to drive traffic to facebook rewards online portal. The store pop-up grabbed attention enough for customers to scan the QR code to navigate to their store on facebook business for offers and updates.
Instagram's goal was to help it's small business clients to engage more with their customers and thus the platform by jump starting content creation which has been a hurdle for small to mid sized businesses navigating the social media landscape.
